COVID-19 Exposing Opportunity In Rural Residential Broadband Markets

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Defining Rural Broadband Opportunity and Risk for Wireless and Wireline Carriers

Today, ShareTracker released Wireless Home Opportunity Scores to provide marketing insights for wireless carriers. The Home Opportunity Score insights can also be used to identify risks for existing wireline and cable carriers. ShareTracker developed a combination of business rules to create these Opportunity Scores. FCC477 data, household and business counts, and metrics from our wireless-only household solution create a hyper-targeted scoring model at the Census Block and county level. From this, efficient and targeted marketing programs can be developed. The following video provides visualizations for how that data may affect all telecom carriers.


Additionally, ShareTracker President and CEO discussed the advances in broadband hyper-targeting in today’s INCOMPAS’ “Ask the Executives”.

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