Wave Of Broadband Changes In Households As COVID Continues

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COVID-19 Consumer Video & Internet Consumption Survey (June 1 – June 30, 2020)

ShareTracker has released data from its latest standing monthly survey of U.S. households and B2B end-users. These studies provide a window into COVID-19’s impact on consumer video and internet consumption. This report builds off of ShareTracker’s previous study, released on June 23rd, and covers the month of June. ShareTracker will continue as a monthly service to customers and the telecommunications industry. The following ad from the 1918 Spanish Flu epidemic illustrates that social disruption (like a pandemic) drive technology adoption – especially technology that connects people. Those changes are becoming starker, and seemingly permanent, as COVID becomes the “new normal”.

Changes To Broadband Service Abound

Overall, 32% of Internet Subscribers planned or made Changes due to COVID-19.

Most to upgrade speed/bandwidth. Plan upgrades more prevalent among AT&T, Optimum, and VZ customers. Cable/MSO industry providers Xfinity, Spectrum, and Cox customers were least likely to make a change.

While changing plans with the existing carrier, the highest risk of households changing carriers is 5% (AT&T) with any single provider. Ironically, AT&T is also the most likely carrier to pick up households looking for better service, along with Spectrum.

Work-From-Home demands persist, with variations by Region and Industry

In the June ShareTracker Wireless End-User Survey June study, 44% of the workforce is working from home declining from 47% in March. Not surprising, considering quarantine timing, working from home was highest in the Northeast. Workers in Education, Finance, Public Sector, and Professional industries were most like WFH candidates.

While Workers are returning to company locations, most also plan to maintain a home office.

  • Two-thirds of business wireless users who worked from home in June expected to return to work at a company location either full or part-time within the next 30 days – most on a limited basis
  • Expected Return rates were highest in the Midwest and South
  • Most of the data was collected before recent surges in infection rates

To follow the latest developments in the telecom industry from COVID-19 follow us on LinkedInTwitter, and Facebook, or drop us an email at info@sharetracker.net.

ShareTracker Research Sources

ShareTracker US Household Survey, an online multi-modal nationally representative survey sampling 10k households monthly. Latest wave: June 1-June 30, 2020 (n=10,042).

ShareTracker Wireless End-User Survey, a quarterly, nationally representative survey conducted online, among employed wireless device owners. Latest wave: June 1-June 30, 2020 (n=11,634).